Before you spend more on marketing, make sure your Yoga Studio front door is actually working
The Yoga Studio Front Door Audit is a full review of what a brand-new student experiences from first click to first class, so you can see what is working, what is leaking, and what to fix first.
$397 USD
* Your full $397 audit fee is credited toward Start-A-Studio or Grow-A-Studio coaching if you continue.
A practical new way to work with me
If you've been listening to the Yoga Biz Champ podcast or following my content, you know I'm all about what actually works in the real world of running a studio.
This audit is a focused, hands-on offer designed specifically for studio owners who want my experienced eyes on their business—without committing to a full six-month coaching program right away. We'll zoom in on the exact journey a new student takes, find the leaks, and give you a clear action plan to fix your front door.
What I’m Reviewing
Six touchpoints that make or break a new student
Every single one of these is a place where a new student can drop off — or fall in love with your studio. I review all of them.
Website First Impression
What does a stranger actually see, feel, and understand in the first 10 seconds? Is it clear what your studio offers and who it's for?
INTRO OFFER
Is it compelling, easy to understand, and priced in a way that converts? Does it create a clear next step or leave people guessing?
BOOKING FLOW
How many clicks does it take? Where does friction show up? Is the process easy enough that someone new won't abandon it halfway through?
WELCOME & FOLLOW-UP
What does a new student receive after they book? Does it build confidence and excitement, or does it feel generic and forgettable?
PRE-CLASS EXPERIENCE
How prepared does a brand-new student feel before they walk in? Nervous first-timers need reassurance. Are you giving it to them?
FIRST CLASS & NEXT STEP
After their first class, what happens? Is there a clear, natural path to becoming a regular — or do new students slip through the cracks?
Two calls. A thorough review.
A clear path forward.
Here's exactly what you get when you book the audit.Here's exactly what you get when you book the audit.
FULL FRONT-DOOR REVIEW
I go through your website, intro offer, booking flow, welcome emails, pre-class communications, and first-class experience with experienced, critical eyes.
SHORT WRITTEN SUMMARY
We meet again and I walk you through everything I found — what's working, what's leaking, and what I'd fix first. Direct, practical, no fluff.
30-MINUTE INTAKE CALL
We start with a conversation. You walk me through your studio — where it is, who it serves, and what's feeling off. This shapes everything I look at.
60-MINUTE FINDINGS CALL
We meet again and I walk you through everything I found — what's working, what's leaking, and what I'd fix first. Direct, practical, no fluff.
BONUS INCLUDED
THE YOGA BIZ CHAMP:
Plug-and-play 3-Week Intro Offer Follow-Up Sequence
One of the most common leaks in the new student journey is what happens after someone books their intro offer but hasn't converted to a membership yet. This sequence fills that gap.
Ready-to-use email templates for weeks 1, 2, and 3
Written specifically for Yoga Studio intro offer follow-up
Designed to feel warm and personal, not automated and pushy
Easy to adapt to your studio's voice in under an hour
Why book this with me
Hi, I'm Michael Jay. I don't just teach business theory—I've been in the trenches. I owned a Yoga Studio for 13 years, built it to be highly profitable, and successfully sold it.
Now, through my brand Yoga Biz Champ, I coach Yoga Studio owners one-on-one to help them open, grow, and streamline their businesses. I know exactly what makes a studio work in real life.
13 years of real-world Yoga Studio ownership
Built, ran, and sold a profitable studio
Host of the trusted Yoga Biz Champ podcast
Dedicated 1-on-1 coach for studio owners
Important to know
This is a focused audit, not full implementation. My goal here is to diagnose your front door and give you a clear, actionable summary of what needs fixing.
Need help fixing the issues? If you want hands-on support to implement the changes, that is exactly what my 6-month Start-A-Studio and Grow-A-Studio coaching programs are for.
The Coaching Credit: If you decide to continue into one of my six-month coaching programs after your audit, your full $397 audit fee will be credited toward your program
Frequently Asked Questions
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No, this is a focused, one-time audit of your new student journey. If you're looking for ongoing, comprehensive support to build or grow your studio, my 6-month Start-A-Studio or Grow-A-Studio programs are the perfect fit.
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Once you book, you'll fill out a brief intake form with your website URL, booking links, and a few details about your current intro offer. I'll take it from there to review your front door experience.
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Yes! If we decide to continue working together in either my Start-A-Studio or Grow-A-Studio 6-month coaching programs, your full $397 audit fee will be credited toward your program.
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Not at all. Whether you've been open for years and want to plug leaks, or you're just launching and want to make sure your systems are dialed in from day one, this audit will give you clear, actionable insights.
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This offer is an audit and strategy review, not a "done-for-you" implementation service. You'll walk away with a clear summary of priorities and exactly what needs fixing. If you want ongoing help implementing these changes, we can discuss my coaching programs.
Before you spend more on marketing,
make sure your Yoga Studio front door is actually working
$397 USD
*If you continue into my 6-month Start-A-Studio or Grow-A-Studio coaching program, your full $397 audit fee is credited toward the program.